TY  - BOOK
AU  - Buchholz,Andreas
AU  - Wordemann,Wolfram
TI  - What makes winning brands different? : the hidden method behind the world's most successful brands
SN  - 0471720259
AV  - HD69 .B7 B823W
PY  - 2000///
CY  - Chichester
PB  - Wiley
KW  - BRAND NAME PRODUCTS
ER  -