TY  - BOOK
AU  - Marconi,Joe
TI  - Image marketing : using public perceptions to attain business objectives
AV  - HD59.2 M372I
PY  - 1996///
CY  - Chicago, Ill.
PB  - American Marketing Association
KW  - CORPORATE IMAGE
KW  - ADVOCACY ADVERTISING
KW  - PUBLIC RELATIONS
KW  - MASS MEDIA AND BUSINESS
ER  -