Goldberg, Marvin E., ed. <br/><br/>
Social marketing : theoretical and practical perspectives 

 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  1997 
 - 457 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOCIAL MARKETING
<br/><br/><label>LC Class. No.: </label>HF5415.122  / S624