TY - BOOK AU - Goldberg,Marvin E.,ed AU - Fishbein,Martin,ed AU - Middlestadt,Susan E.,ed TI - Social marketing : theoretical and practical perspectives AV - HF5415.122 S624 PY - 1997/// CY - Mahwah, N.J. PB - Lawrence Erlbaum Associates KW - SOCIAL MARKETING ER -