TY  - BOOK
AU  - Patti,Charles H.
AU  - Hartley,Steven W.
AU  - Kennedy,Susan L.
TI  - Business to business advertising : a marketing management approach
AV  - HF5823 P377B
PY  - 1993///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - ADVERTISING, INDUSTRIAL
KW  - INDUSTRIAL MARKETING
KW  - MANAGEMENT
ER  -