Sethi, S. Prakash <br/><br/>
Handbook of advocacy advertising : concepts, strategies, and applications 

 - Cambridge, Mass :  Ballinger Pub. Co.,  1987 
 - 577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVOCACY ADVERTISING--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HD59.3  / S473H