TY  - BOOK
AU  - Sethi,S.Prakash
TI  - Handbook of advocacy advertising : concepts, strategies, and applications
AV  - HD59.3 S473H
PY  - 1987///
CY  - Cambridge, Mass
PB  - Ballinger Pub. Co.
KW  - ADVOCACY ADVERTISING
KW  - CASE STUDIES
ER  -