Usunier, Jean-Claude <br/><br/>
International marketing : a cultural approach 

 - New York, N.Y. :  Prentice Hall,  1993 
 - 494 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EXPORT MARKETING--SOCIAL ASPECTS<br/>INTERNATIONAL BUSINESS ENTERPRISES--SOCIAL ASPECTS<br/>INTERCULTURAL COMMUNICATION
<br/><br/><label>LC Class. No.: </label>HF1416  / U886I