TY  - BOOK
AU  - Usunier,Jean-Claude
TI  - International marketing : a cultural approach
AV  - HF1416 U886I
PY  - 1993///
CY  - New York, N.Y.
PB  - Prentice Hall
KW  - EXPORT MARKETING
KW  - SOCIAL ASPECTS
KW  - INTERNATIONAL BUSINESS ENTERPRISES
KW  - INTERCULTURAL COMMUNICATION
ER  -