TY  - BOOK
AU  - Burnett,John
AU  - Moriarty,Sandra Ernst
TI  - Introduction to marketing communication: an integrated approach 
SN  - 0132690853
AV  - HF5415.123 B876I
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - COMMUNICATION IN MARKETING
KW  - ADVERTISING CAMPAIGNS
N1  - Includes bibliographical references and index
ER  -