TY  - BOOK
AU  - Quelch,John A.
TI  - Cases in marketing management and strategy : an Asia-Pacific perspective
AV  - HF5415.12 .A78 Q442C
PY  - 1996///
CY  - Singapore
PB  - Prentice Hall
KW  - MARKETING
KW  - ASIA
KW  - CASE STUDIES
KW  - MANAGEMENT
ER  -