Peter, J. Paul <br/><br/>
Marketing management : knowledge and skills : text, analysis, cases, plans 

 - 3rd ed. 
 - Burr Ridge, Ill. :  Irwin,  1992 
 - 943 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--MANAGEMENT<br/>MARKETING--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P473M 1992