TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management : knowledge and skills : text, analysis, cases, plans
AV  - HF5415.13 P473M 1992
PY  - 1992///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - MARKETING
KW  - MANAGEMENT
KW  - CASE STUDIES
ER  -