Hutt, Michael D. Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh - 6th ed. - Fort Worth, Tex. : Dryden Press, c1998 - 777 p. : ill. Includes bibliographical references and indexes ISBN: 0030206332 Subjects--Topical Terms: MARKETINGINDUSTRIAL MARKETING--MANAGEMENT LC Class. No.: HF5415.13 / H877B 1998