TY  - BOOK
AU  - Clifton,Rita
AU  - Maughan,Esther,ed
TI  - The future of brands : twenty-five visions
AV  - HD69 .B7 F878
PY  - 2000///
CY  - Basingstoke
PB  - Macmillan Business
KW  - BRAND NAME PRODUCTS
KW  - CASE STUDIES
KW  - MARKETING
KW  - FORECASTING
ER  -