TY  - BOOK
AU  - Hollander,Stanley C.
AU  - Germain,Richard
TI  - Was there a Pepsi generation before Pepsi discovered it? : youth-based segmentation in marketing
AV  - HF5415.127 H644W
PY  - 1992///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - PEPSI
KW  - DISCOVERED
KW  - GERERATION
ER  -