Book, Albert C. The radio & television commercial - 3rd ed. - Lincolnwood, Ill. : NTC Business, 1996 - 234 p. Subjects--Topical Terms: BROADCAST ADVERTISING--UNITED STATESRADIO ADVERTISING--UNITED STATESTELEVISION ADVERTISING--UNITED STATES LC Class. No.: HF6146 .B74 / B664R 1996