TY  - BOOK
AU  - Hovland,Roxanne
AU  - Wilcox,Gary B.
TI  - Advertising in society: classic and contemporary readings on advertising's role in society 
SN  - 0844231770
AV  - HF5813 .U6 A383
PY  - 1990///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - ADVERTISING
KW  - SOCIAL ASPECTS
KW  - UNITED STATES
KW  - 20TH CENTURY
N1  - Includes bibliographical references
ER  -