TY  - BOOK
AU  - Fitzsimmons,James A.
AU  - Fitzsimmons,Mona J.
TI  - New service development : creating memorable experiences
AV  - HD9980.5 N487
PY  - 2000///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - SERVICE INDUSTRIES
KW  - MANAGEMENT
KW  - NEW PRODUCTS
KW  - PRODUCT MANAGEMENT
KW  - CUSTOMER SERVICES
ER  -