TY  - BOOK
AU  - Ogden,James R.
TI  - Developing a creative and innovative integrated marketing communications plan : a working model
SN  - 0137783337
AV  - HF5415.123 O323D
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - COMMUNICATION IN MARKETING
ER  -