TY  - BOOK
AU  - Eicoff,Alvin
TI  - Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more
AV  - HF5415.126 E326D
PY  - 1995///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - DIRECT MARKETING
KW  - BROADCAST ADVERTISING
KW  - ADVERTISING MEDIA PLANNING
ER  -