TY  - BOOK
AU  - Newell,Frederick
TI  - The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry
AV  - HF5415.55 N483N
PY  - 1997///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - RELATIONSHIP MARKETING
KW  - DATABASE MARKETING
ER  -