Davis, Scott M. <br/><br/>
Brand asset management : driving profitable growth through your brands 

 - San Francisco, Calif. :  Jossey-Bass,  2000 
 - 265 
<br/><br/><label>ISBN: </label>0787950777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>PRODUCT MANAGEMENT<br/>BRAND NAME PRODUCTS--UNITED STATES<br/>PRODUCT MANAGEMENT--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / D384B