TY  - BOOK
AU  - Davis,Scott M.
TI  - Brand asset management : driving profitable growth through your brands
SN  - 0787950777
AV  - HD69 .B7 D384B
PY  - 2000///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - BRAND NAME PRODUCTS
KW  - PRODUCT MANAGEMENT
KW  - UNITED STATES
ER  -