TY  - BOOK
AU  - Swartz,Teresa,ed
AU  - Iacobucci,Dawn
TI  - Handbook of services marketing & management
SN  - 0761916121
AV  - HD9980.5 H362
PY  - 2000///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - SERVICE INDUSTRIES
KW  - MARKETING
KW  - MANAGEMENT
KW  - CUSTOMER SERVICES
ER  -