Hendon, Donald W. <br/><br/>
Classic failures in product marketing : marketing principles violations and how to avoid them 

 - Westport, Conn. :  Quorum,  1989 
 - 205 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING--UNITED STATES<br/>PRODUCTION MANAGEMENT--UNITED STATES
<br/><br/><label>LC Class. No.: </label>HF5415.15  / H462C