TY  - BOOK
AU  - Hendon,Donald W.
TI  - Classic failures in product marketing : marketing principles violations and how to avoid them
AV  - HF5415.15 H462C
PY  - 1989///
CY  - Westport, Conn.
PB  - Quorum
KW  - MARKETING
KW  - UNITED STATES
KW  - PRODUCTION MANAGEMENT
ER  -