Bearden, William O. 1945- Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer - 2nd ed. - Thousand Oaks, Calif. : Sage, 1999 - 537 p. Includes bibliographical references and indexes ISBN: 076191000X Subjects--Topical Terms: MARKETING RESEARCHCONSUMER BEHAVIOR--RESEARCH LC Class. No.: HF5415.3 / B427H 1999