TY  - BOOK
AU  - Bearden,William O.
AU  - Netameyer,Richard G.
TI  - Handbook of marketing scales: multi-item measures for marketing and consumer behavior research 
SN  - 076191000X
AV  - HF5415.3 B427H 1999
PY  - 1999///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - MARKETING RESEARCH
KW  - CONSUMER BEHAVIOR
KW  - RESEARCH
N1  - Includes bibliographical references and indexes
ER  -