TY - BOOK AU - Gutek,Barbara A. AU - Welsh,Theresa M. TI - The brave new service strategy : aligning customer relationships, market strategies, and business structures SN - 0814405274 AV - HF5415.5 G873B PY - 2000/// CY - New York, N.Y. PB - AMACOM KW - CUSTOMER SERVICES ER -