TY  - BOOK
AU  - Hirshberg,Jerry
TI  - The creative priority : driving innovative business in the real world
AV  - HF5415.15 H577C
PY  - 1998///
CY  - New York, N.Y.
PB  - HarperBusiness
KW  - PRODUCT MANAGEMENT
KW  - MARKETING
KW  - MANAGEMENT
KW  - CREATIVE ABILITY IN BUSINESS
KW  - AUTOMOBILE INDUSTRY AND TRADE
ER  -