Wileman, Andrew <br/><br/>
Retail power plays : from trading to brand leadership : strategies for building retail brand value 

 - Hampshire :  Macmillan Business,  1997 
 - 280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>RETAIL TRADE--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / W543R