TY  - BOOK
AU  - Wileman,Andrew
AU  - Jary,Michael
TI  - Retail power plays : from trading to brand leadership : strategies for building retail brand value
AV  - HD69 .B7 W543R
PY  - 1997///
CY  - Hampshire
PB  - Macmillan Business
KW  - BRAND NAME PRODUCTS
KW  - RETAIL TRADE
KW  - MANAGEMENT
ER  -