TY - BOOK AU - Levy,Sidney J. AU - Rook,Dennis W.,comp TI - Brands, consumers, symbols, & research : Sidney J. Levy on marketing SN - 0761916970 AV - HF5415.1 L489B PY - 1999/// CY - Thousand Oaks, Calif. PB - Sage KW - MARKETING KW - UNITED STATES KW - ADVERTISING KW - CONSUMER BEHAVIOR ER -