TY  - BOOK
AU  - Czerniawski,Richard D.
AU  - Maloney,Michael W.
TI  - Creating brand loyalty : the management of power positioning and really great advertising
AV  - HF6161 .B4 C937C
PY  - 1999///
CY  - New York, N.Y.
PB  - AMACOM
KW  - ADVERTISING
KW  - BRAND NAME PRODUCTS
KW  - BRAND LOYALTY
ER  -