TY  - BOOK
AU  - Lovelock,Christopher
AU  - Vandermerwe,Sandra
AU  - Lewis,Barbara
TI  - Services marketing : a European perspective
AV  - HF5415.122 L683S
PY  - 1999///
CY  - London
PB  - Prentice Hall Europe
KW  - SERVICE INDUSTRIES
KW  - EUROPE
KW  - MARKETING
KW  - CASE STUDIES
ER  -