Schmitt, Bernd H. Experiential marketing : how to get customers to senes, feel, think, act, and relate to your company and brands - New York, N.Y. : Free Press, 1999 - 280 ISBN: 0684854236 Subjects--Topical Terms: BRAND NAME PRODUCTS--MARKETINGCORPORATE IMAGE LC Class. No.: HF5415.13 / S354E