TY  - BOOK
AU  - Schmitt,Bernd H.
TI  - Experiential marketing : how to get customers to senes, feel, think, act, and relate to your company and brands
SN  - 0684854236
AV  - HF5415.13 S354E
PY  - 1999///
CY  - New York, N.Y.
PB  - Free Press
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - CORPORATE IMAGE
ER  -