TY  - BOOK
AU  - Stein,Donna Baier
AU  - Kemske,Floyd
TI  - Write on target : the direct marketer's copywriting handbook
AV  - HF5730 S734W
PY  - 1997///
CY  - Lincolnwood, Ill.
PB  - NTC Business
KW  - SALES LETTERS
KW  - HANDBOOKS, MANUALS, ETC
KW  - Advertising copy
ER  -