Pettis, Chuck <br/><br/>
TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products 

 - New York, N.Y. :  AMACOM,  1995 
 - 222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>HIGH TECHNOLOGY--MARKETING<br/>TECHNOLOGICAL INNOVATIONS--MARKETING<br/>BRAND NAME PRODUCTS
<br/><br/><label>LC Class. No.: </label>HC79 .H53  / P477T