TY - BOOK AU - Pettis,Chuck TI - TechnoBrands : how to create & use "brand identity" to market, advertise & sell technology products AV - HC79 .H53 P477T PY - 1995/// CY - New York, N.Y. PB - AMACOM KW - HIGH TECHNOLOGY KW - MARKETING KW - TECHNOLOGICAL INNOVATIONS KW - BRAND NAME PRODUCTS ER -