Hawkins, Del I. <br/><br/>
Consumer behavior : building marketing strategy 

 - 7th ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  1998 
 - 760 p. +  1 diskette 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR--UNITED STATES<br/>MARKET SURVEYS--UNITED STATES<br/>CONSUMER BEHAVIOR--UNITED STATES--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.33 .U6  / H384C 1998