TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior : building marketing strategy
AV  - HF5415.33 .U6 H384C 1998
PY  - 1998///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - CONSUMER BEHAVIOR
KW  - UNITED STATES
KW  - MARKET SURVEYS
KW  - CASE STUDIES
ER  -