De Bonis, J. Nicholas <br/><br/>
AMA handbook for managing business to business marketing communications 

 - Chicago, Ill. :  American Marketing Association,  1997 
 - 372 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INDUSTRIAL MARKETING--MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF5415.1263  / D426A