TY  - BOOK
AU  - De Bonis,J.Nicholas
AU  - Peterson,Roger S.
TI  - AMA handbook for managing business to business marketing communications
AV  - HF5415.1263 D426A
PY  - 1997///
CY  - Chicago, Ill.
PB  - American Marketing Association
KW  - INDUSTRIAL MARKETING
KW  - MANAGEMENT
ER  -