TY - BOOK AU - Aldrich,Douglas F. TI - Mastering the digital marketplace : practical strategies for competitiveness in the new economy SN - 0471345466 AV - HF5548.32 A427M PY - 1999/// CY - New York, N.Y. PB - Wiley KW - ELECTRONIC COMMERCE KW - INTELLECTUAL PROPERTY KW - INTERNET MARKETING KW - COMPUTER GRAPHICS INDUSTRY KW - CASE STUDIES ER -