TY  - BOOK
AU  - Aldrich,Douglas F.
TI  - Mastering the digital marketplace : practical strategies for competitiveness in the new economy
SN  - 0471345466
AV  - HF5548.32 A427M
PY  - 1999///
CY  - New York, N.Y.
PB  - Wiley
KW  - ELECTRONIC COMMERCE
KW  - INTELLECTUAL PROPERTY
KW  - INTERNET MARKETING
KW  - COMPUTER GRAPHICS INDUSTRY
KW  - CASE STUDIES
ER  -