Berger, Arthur Asa,  1933- <br/><br/>
Media and communication research methods :  an introduction to qualitative and quantitative approaches / 
Arthur Asa Berger 
 - Thousand Oaks, Calif. :  SAGE,  2000 
 - 295 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0761918531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology<br/>Communication--Research--Methodology
<br/><br/><label>LC Class. No.: </label>P 91.3  / B473M