Mooij, Marieke K. de  1943- <br/><br/>
Global marketing and advertising : understanding cultural paradoxes 

 - Thousand Oaks, Calif. :  Sage,  1998 
 - 316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>TARGET MARKETING--CROSS-CULTURAL STUDIES<br/>ADVERTISING--CROSS-CULTURAL STUDIES<br/>CONSUMER BEHAVIOR--CROSS-CULTURAL STUDIES
<br/><br/><label>LC Class. No.: </label>HF5415.127  / M664G