TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Global marketing and advertising : understanding cultural paradoxes
AV  - HF5415.127 M664G
PY  - 1998///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - TARGET MARKETING
KW  - CROSS-CULTURAL STUDIES
KW  - ADVERTISING
KW  - CONSUMER BEHAVIOR
ER  -