TY - BOOK AU - Gilmore,James H.,ed AU - Pine II,B.Joseph TI - Markets of one : creating customer-unique value through mass customization AV - TS155.65 M374 PY - 2000/// CY - Boston, Mass. PB - Harvard Business School Press KW - FIEXIBLE MANUFACTURING SYSTEMS KW - PRODUCT MANAGEMENT KW - RELATIONSHIP MARKETING ER -